There are various forms of artificial intelligence: virtual assistants, chatbots and machine learning.
The most common 4 ways include:
- Automated intelligence: Automation of manual and routine tasks.
- Assisted intelligence: Helping people to perform tasks faster and better.
- Augmented intelligence: Helping people to make better decisions.
- Autonomous intelligence: Automating decision-making processes without human intervention.
What’s exciting about Artificial intelligence or AI is that its changing the demand generation process at an exciting rate. Here are some of the advantages:
Artificial Intelligence Increases Leads
Artificial intelligence causes exponential growth. Studies from Harvard Business Review and PWC demonstrate companies that use AI consistently increase their sales
Automated lead assessments sort through historical patterns, social media profiles of your prospects, and their historical transactions with your organization. These technologies change the “what” in the data and identifies “why”. Once a pattern has emerged, the pattern can be used in any market segment, geography, etc. to help you discovery look-alike customers.
Artificial Intelligence Causes Fewer Administrative Tasks
Assisted intelligence takes time-consuming, repetitive sales tasks from your sales reps’ daily workload and automates them. Examples could include order taking, transaction processing and writing reports. You will see these technologies in area like proposal writing, following up with customers, and automated cold calling systems to arrange face-to-face presentations.
Artificial Intelligence Causes a Shorter Sales Cycle
Where lead identified are qualified (via artificial intelligence) the sales cycle is cut short. Now all your sales teams have to do is help negotiate a price and close.
Artificial Intelligence Means Faster Customer Service
If you have an Amazon’s Echo or a Google Home, you can see how answers the what-when-where and how question. The faster response helps your customers with their questions, increase their satisfaction ratings while decreasing your operational costs.
“The Access Group Executive Roundtable provided a forum for Adobe to meet with SVP’s of the top banks in a open environment so that we can better understand their issues and the problems they are trying to solve. As a result of participating in the event I was able to obtain follow on meetings with key contacts at the banks to engage in further discussions.”
“Their passion, energy and commitment to innovation are inspirational. They are innovators when it comes to getting diverse groups of people together to improve various innovations on the global stage.”
“Using their lead generation technologies, we are now booking $15,000 in new business every month”
“The Access Group has an innovative way to get insights into current business challenges faced by manufacturing executives. We truly enjoy working with and referring this group to others. Each and every time we’ve worked with them, we’ve left the project with new and tangible insights as well as qualified leads. I have no doubt referring this organization to anyone who is serious about filling up their pipeline with new opportunities and insights.”
“These guys are visionary leaders with a passion for building an environment where innovation can flourish. They are deeply interested in people, are insightful, positive and authentic. They dream big, see the necessary connections and cultivates the environment to drive meaningful outcomes. They are making a difference.”
“When Siemens Business Services sponsors an event, we look for a partner that can tailor the event to our needs. We want three things: – Compelling content that draws senior executives from our target market, – An opportunity to develop an intimate working relationship with the attendees, and – Great execution. Our customers need to have an outstanding experience worthy of the Siemens brand. The Access group excelled in all categories with “Bridging the Gap – Manufacturing Innovation Roundtable”. They exceeded our expectations on all fronts. We had a full house with very senior people. Everyone walked away feeling enriched. We initiated many new executive relationships…”
“The executive round-table provided tangible results towards our goals of advancing Adobe’s understanding of this large market segment and identifying qualified prospects for our current set of solutions. Being in a room and participating in candid discussions with that many high-level executives is a rare opportunity to gain valuable insight into the challenges they face and how they prioritize them. We were able to validate our understanding of manufacturer’s current requirements as they relate to Adobe’s focus and how they are likely to evolve.”
“8 out of 11 executives participating turned into qualified opportunities for us. I highly encourage working with The Access Group”